by Michelle Larter
As the future continues to look bleak for the economic
climate, direct selling consultants are working harder than ever to earn more
money and grow their business. If you’re
a direct selling consultant, staying in touch with your customers is the key to
generating interest, orders and contacts in this tough economy. However,
communicating regularly with your clients is not always easy while juggling so
many other priorities.
“When you have a busy direct sales business, it isn’t
practical to have personal contact with all of your leads,” says Karen Clark,
executive national director with Story Time Felts. Karen ensures she stays in touch with every
contact once a month with IMN Party Pulse™ –an e-communications capability that
includes a high-quality, well-written e-newsletter with the latest information
about products, offers and opportunities.
As a Story Time Felts leader, Karen appreciates that the
newsletter gives consultants a way to communicate with their customers that is
consistent and professional. “Whether you are a brand new consultant, or a
seasoned leader, an e-newsletter does the bulk of the work for you by including
a professional message and company branding. However, there is still a personal
touch with the custom message, picture, and contact information,” said Karen.
“We always know that anyone who receives a Story Time Felts newsletter is
getting something in line with our company mission and flavor. I like that!”
Reaching your customers and prospects is easy with the
support of a professional-looking, personalized, corporate sponsored e-newsletter.
The corporate newsletter – automatically sent on your behalf from your email
address – is the perfect way to maximize your time and efforts since the content
is already written for you! All you do is plug in your personal profile
information and the e-newsletter is sent on your behalf on a regular schedule.
In addition, with a corporate e-newsletter service, you
have the opportunity to receive a report that provides you with detailed
information to better understand your customers’ interest areas. You’ll know
who’s ready to order more products, book a party or join the business. Knowing
your customers’ specific interests allows you to follow up more effectively and
provide customer service above and beyond customers’ expectations.
With a corporate e-newsletter providing consistent
communication and detailed information about your customers’ interests, you’re
sure to grow your business easier and faster.
To learn more about IMN Party Pulse™, please contact Michelle
Larter at (781) 890-4700 ext. 237 or mlarter@imninc.com.
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