Using Email Marketing to Grow Your Business
by Michelle Larter
 

As the future continues to look bleak for the economic climate, direct selling consultants are working harder than ever to earn more money and grow their business. If you’re a direct selling consultant, staying in touch with your customers is the key to generating interest, orders and contacts in this tough economy. However, communicating regularly with your clients is not always easy while juggling so many other priorities.

“When you have a busy direct sales business, it isn’t practical to have personal contact with all of your leads,” says Karen Clark, executive national director with Story Time Felts. Karen ensures she stays in touch with every contact once a month with IMN Party Pulse™ –an e-communications capability that includes a high-quality, well-written e-newsletter with the latest information about products, offers and opportunities.

As a Story Time Felts leader, Karen appreciates that the newsletter gives consultants a way to communicate with their customers that is consistent and professional. “Whether you are a brand new consultant, or a seasoned leader, an e-newsletter does the bulk of the work for you by including a professional message and company branding. However, there is still a personal touch with the custom message, picture, and contact information,” said Karen. “We always know that anyone who receives a Story Time Felts newsletter is getting something in line with our company mission and flavor. I like that!”

Reaching your customers and prospects is easy with the support of a professional-looking, personalized, corporate sponsored e-newsletter. The corporate newsletter – automatically sent on your behalf from your email address – is the perfect way to maximize your time and efforts since the content is already written for you! All you do is plug in your personal profile information and the e-newsletter is sent on your behalf on a regular schedule.

In addition, with a corporate e-newsletter service, you have the opportunity to receive a report that provides you with detailed information to better understand your customers’ interest areas. You’ll know who’s ready to order more products, book a party or join the business. Knowing your customers’ specific interests allows you to follow up more effectively and provide customer service above and beyond customers’ expectations.

With a corporate e-newsletter providing consistent communication and detailed information about your customers’ interests, you’re sure to grow your business easier and faster.

To learn more about IMN Party Pulse™, please contact Michelle Larter at (781) 890-4700 ext. 237 or mlarter@imninc.com.



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