Every year businesses plan on how they are going to grow their business. The create performance goals and strategies that are expected to generate results. Here are 7 powerful strategies that should be addressed in every marketing plan.
1) Positioning
Positioning is the bridge that connects everything together around your brand promise and creates the brand equity that is critical to the success and growth of any business and therefore the most important component to the marketing mix. Become the premier provider, the expert or the unique product in your industry and watch as you attract and retain more customers.
2) Publicity
One of the most important strategies in business is getting the word out about your business and driving customers into your locations, your website or to your call centers. Publicity is one of the most effective ways for people to find out about you. Issue press releases, contact your local editors, write articles and get in front of the media by pitching stories that are newsworthy.
3) Powerful Advertising
Another way to get the word out is by advertising. Powerful advertising includes an enticing headline that compels the reader to read on, a description of the benefits your product/service will bring , an offer and a call to action. Powerful advertising is a great way to get your name and your product visible in the marketplace and to reinforce your brand message.
4) Purple Cow
In Seth Godin’s book “Purple Cow” he discusses how every business has the potential to stand out in the mind of the customers so strongly that there is an automatic association with your business and an experience. Create something memorable, do something unique and spectacular so that you stand out in the mind of your customer.
5) Playbook of BLAST Marketing
BLAST Marketing teaches you techniques to market your business outside its four walls and centered around branding, leadership and selling techniques that yield results. Apply a marketing mix that includes direct marketing, on line marketing, event and article marketing and traditional and nontraditional marketing methods.
6) Promotions
Customers love to be part of something. Promotions offer a way for them to feel as though they are part of a community. Hold special events and special promotions that drive customers to you. Everybody loves a party and holding a successful promotion will create a buzz and bring in new customers.
7) Partnerships
There are tremendous opportunities to grow your business and even more opportunity when you align yourself with other businesses that market in your space and have the ability to introduce you to their clients. Develop partnerships that will either increase your client list or add additional products or services to your product line.
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You can, just include this complete blurb with it: Kellie D'Andrea is the creator of BLAST Marketing System and publishes "The Marketing Edge" a FREE award winning ezine for small business owners who want to gain the competitive edge with strategic marketing and branding techniques that actually work. Interesting in learning more, sign up for FREE Marketing Classes “Marketing Mondays” and learn how to position your business for success. www.kelliedandrea.com.
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