Build
it and they will come. Sound
familiar? Well it might work for baseball fields your newsletter or other offer.
So what is a small business owner to do who
wants to build a list?
I can think of 25-30 ways to build your
list; let's look at the top five:
1.
From Your Website: People are inundated with offers, newsletters
and other information pouring into their email boxes daily. But when
someone does visit your site you want to be able to offer them something of
value. Offer them something really juicy to encourage them to fill in
their contact information. Many people either offer a FREE Report, FREE
Audio Tips Series or what is getting more popular a FREE Video Series. You
will need to have a automated mailing system to automatically deliver your FREE
offer. I recommend www.1Shoppingcart.com and www.Aweber.com. They have different features
but the one thing they have in common is that they are both have an email
management and auto responder system.
2.
From Your Emails: One of the biggest pieces of unused marketing space
that most small business owners fail to capitalize on is at the bottom of their
email message. When you send an outgoing email include a well-crafted,
5 line or less signature message. Include a link to your website with
a call to action to sign up for your FREE offer. I have personally gotten a ton
of new sign ups from using this marketing tactic. Remember it is not advisable
to just sign someone up who has not asked to be put on your mailing list.
Instead invite new contacts to sign up for your FREE offer or newsletter.
3.
From Speaking Engagements: Giving talks and speeches are great ways to
get recognized and to build your list. You can have participants sign up
for your newsletter or FREE offer while at the event. If you use a service
like www.aweber.com or www.1shoppingcart.com you will be subject to double opt in
rules when adding names to your list. Meaning that if you add someone to
your list and they did not want to get your newsletter they will not confirm
the request when it hits their in box. No confirmation means they don't
get on your list.
4.
From Your Articles: At the end of your article make sure that you include
an "About The Author" paragraph. Include a call to action with a
link to your website where they can sign up for your FREE offer.
5. From Your Newsletter: When a
newsletter is filled with great content it becomes noteworthy to the
reader. Don't you just love to share something that you just found that
could benefit someone else? Well the same is true for a well written, tip
filled newsletter. Your current readers are sure to send along your great
newsletter. Make sure to include clear direction in your newsletter on
how new readers can get your newsletter delivered directly to their in-box.
There are so many strategies to build your
list and gain loyalty. But remember the single most important action you
can do with your list is to cultivate a relationship with your subscribers. Because
of this relationship they will grow to appreciate your products and services
and are likely to buy from you again and again.
Maureen
Campaiola is President of DARE To Be Phenomenal. As
an accomplished business coach, author, speaker and entrepreneur Maureen spends
her time in the trenches working on solving the unique problems of women
business owners and entrepreneurs. Maureen can always be counted on to deliver smart,
innovative solutions to turn a hectic
and draining business into a thriving, highly lucrative, smooth running, money
making reality. To learn more visit:
www.daretobephenomenal.com
or email: maureen@daretobephenomenal.com
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