Customer
retention is always challenging, especially now when people are buying less and
focusing on saving money for situations when their family really needs it.
However, standing out during a time when many companies are cutting back on
resources and marketing efforts can only increase awareness of your business
and customer loyalty. The key is making sure your customers consistently hear
from you. They need to know that you are still out there.
Communicating
with customers through enewsletters and multimedia emails is the perfect way to
drive measurable brand impact, product visibility, leads and sales. With the
support of a professional-looking, personalized enewsletter, you’re able to
reach customers and prospects easier and more consistently.
Successful
direct selling consultants rely on enewsletters and email communication to
ensure their customers receive the important information they need to stay in
touch and committed to the brand. Cindy Watford, a Director in Qualification at
Tupperware, not only reaches her most loyal customers, but also often receives
orders from past customers when she sends out an ecommunication. She stays in
touch with every contact once a month with Tupperware Trends, powered by
IMN Party Pulse™ –an ecommunications capability that includes a high-quality,
well-written enewsletter with the latest information about products, offers and
opportunities as well as everyday articles such a recipes and lifestyle tips.
“I always get
orders from someone that I haven’t heard from in a while after sending out the
enewsletter,” says Watford. “It’s so easy. Most of the work is done for you.
It’s nice to know that a personal email with my picture is helping me connect
with customers I don’t talk with regularly.”
With Tupperware
Trends, Cindy also receives deep and sophisticated data analysis into the
enewsletter readers’ behavior. She is able to determine who is ready to order
more Tupperware products, who is interested in the business opportunity and who
is interested in hosting a party. By knowing this information, Cindy is able to
tailor her follow up accordingly and provide better service.
As part of the
IMN Party Pulse solution, consultants need only add their personal photo and
personal message. Content consisting of hostess specials, business opportunity
promotions, lifestyle content and more is included in the newsletter for
consultants.
An enewsletter
makes communicating with your audience easy, and it enables consultants to
follow-up more effectively and provide great customer service. Consultants always know who to call and what
to say, all the time. Your customers will appreciate the consistent
communication, creating top of mind awareness for you and your business, no
matter how large your network is.
To learn more about IMN Party Pulse™, please contact
Michelle Larter at (781) 890-4700 ext. 237 or mlarter@imninc.com.
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