Using Surveys in Your Marketing

by Katrina Sawa

Many of us begin our businesses with the knowledge and expertise of our service or product. Some of us know exactly who our target market is for that service or product.

However, there are a few instances I see that we could utilize surveys in our businesses everyday in order to increase our sales, productivity, referrals, etc.; by using the following types of surveys can bring different results and information to you in order to plan better in your marketing and operations.

Customer Profile Survey
Market Wants/Needs Survey
Ad Component Test Survey
Performance Survey
Focus Group Survey

Here are 10 Tips that can help you improve the quality and quantity of the responses you get from your customer surveys.

1. Clearly define the purpose of your survey.

2. Keep the survey short and focused.

3. Keep the questions simple.

4. Used closed-ended questions whenever possible.

5. Keep rating scale questions consistent.

6. Make sure your survey flows in a logical order.

7. Pre-test your survey.

8. Schedule your survey by taking the calendar into account.

9. Offer an incentive for responding.

10. Consider using reminders.

You can design your own short survey for free at www.surveymonkey.com.

Furthermore, if you want help developing your surveys, I would suggest signing up for one of my JumpStart Your Marketing coaching services or a 1 Hour Business Brainstorm Session! You can find out what those entail and how they will benefit you on the products page of my website at http://www.JumpStartYourMarketing.com!

© Copyright 2009 K. Sawa Marketing International Inc.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. She works with highly motivated women entrepreneurs that want to maximize and fast-track their business to make more money and enjoy more free time. Katrina uses online and offline Relationship Marketing Systems & Strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too! Get her Free Tips, Free Audio & Free Report online at http://www.JumpStartYourMarketing.com!

User Comments

blog comments powered by Disqus

Sponsor