Top Ten SBR Networking Strategies
1. Create a defining statement: The easiest way to position your self is not by title or service by concept. Create a statement that answers the question, “what do you do?” and finishes it “as a result.”
2. Give a positive handshake: Think about a handshake as a hug. Make it firm but not back breaking or weak. Your handshake projects your self-image in a way that breeds confidence in others.
3. Make eye contact: Look him or her in the eyes and think to yourself: “I like you.” The positive vibes will be communicated. Your ability to look someone in the eye as you speak to them is a tell-tale sign of your own self-respect, as well as a display of respect for the other person.
4. Be Curious: As leading question such as, Can you tell me more about it? What is an example? Like what? What is your goal? What have you tried so far? How could I help?
5. Listen: The way to successful relationships is to be present and sincere. Reduce the “I, mine, my and me.” Increase the “you, your and yours” and you’ll be mastering communication skills. Be authentic and pay full attention to the person talking.
6. Find a common thread: Do you have a common interest (children, sports, hobby, club, charity, etc). Ask questions like: “What do you to do in your down time?” “What do you do for fun?”
7. Utilize the Personal Touch: In some cases, a quick phone call can be more efficient than many e-mails. Pick up the phone and even find time to meet face-to-face. E-mail is excellent when sending documents or directions - don't overuse it. Sending a card in the mail is a great and an effective touch.
8. Be a Connector: Take the time to introduce two people so they can benefit from meeting each other. You get to re-connect with someone when you don't need anything. People really appreciate this
9. Avoid Emergency Networking: A sign of resiliency is creating a network of people around you personally as well as professionally. When times are challenging too often people realize they should have been "networking." In a panic we start asking for referrals or job leads. Today, build relationships BEFORE you need them.
10. Charisma: Be positive and be someone other people want to be around. Tell others what is great and what you intend on making even better. Don’t tell them what is wrong. Emotions are contagious!
Shelly Berman-Rubera, President of Small Business Results, Newton, MA, is a consultant and speaker, working with small business owners as a resource for creative and contemporary ideas to grow businesses.
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Copyright © 2008 Shelly Berman-Rubera
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