If you are a coach, consultant, or
subject matter expert one of the best ways to promote yourself is to write
articles. Does that statement make you want to run for the hills?
Well you may be cringing at the thought, but writing articles is a great
way to gain exposure AND build your list. If you are resistant to the idea
and don’t think you can write great content then follow these simple strategies
to make your articles outstanding!
1. Select a Killer Topic
If you want to capture the readers attention the first step is choosing
a great topic. Think about your ideal client first and what their wants
and needs are. Not sure? Go to some forums and see what everyone is
talking about.
If you still have no luck check out article directories like Ezine Articles
to see what people are reading. In the end if you don’t choose a juicy
topic, no one will read your article; so pick wisely.
2. Choose a Title That Captures Attention
You have gone to the trouble of writing this fabulous article, don’t
drop the ball by choosing a wishy washy title that doesn’t draw readers. Your
title is the first opportunity to be exposed to your message. If your
headline is flat you leave your reader no choice but to move on to something
that grabs their attention.
3. Keep It Simple
Do you see how this article is broken down into simple categories that
make it easy to read and locate specific information? When drafting your
article remember that most people don’t have the time or inclination to read a
long drawn out article. They immediately feel overwhelmed when information is
presented in this fashion. And when they feel overwhelmed they are far more
likely NOT to read your article at all. So break it up to make it easier
for your reader to digest the information.
4. Keep Your Audience in Mind
Make sure that you write in a way that is easy to understand. Don’t
use technical jargon unless that is who your article is geared to, stay away
from acronyms unless you are prepared to explain them and keep vocabulary
simple so that everyone can understand it. No sense writing a great
article if no one can understand what you just wrote.
5. Proofread It
Take the time to proofread what you write. Better yet ask a friend
or family member to read if too - they just might find something you missed.
6. Don’t Forget To Tell Them Who You Are
At the end of your article make sure that you include a resource
box that lets readers and publishers know who you are and how to get in
touch with you. In addition to knowing who you are you want to have
a call to action . This could be a request to visit your website and sign
up for your free report or to follow you on twitter or facebook.
7. Get Exposure
So you have written the article, picked a great headline, written
an awesome resource box with a call to action. Now you need to
submit your article to gain exposure and build your list! I recommend Ezine Articles
and Idea Marketers. They
are both free and relatively easy to use.
Now that you have all the information you need, get out there and
write a great article!
Maureen Campaiola, known by her clients, as “the DARE Coach”
is CEO of DARE To Be Phenomenal. She
specializes in working with women entrepreneurs and small business owners who
are looking to take their business and their life to a whole new level. Whether it be at a workshop, retreat or in
group or private coaching Maureen always delivers smart and savvy ways that
women can turn their business into a smooth running, fun and highly lucrative
company. In addition, she is the founder
of the wildly successful “Success Minded Women’s Business Network” where
like-minded and highly motivated women connect, support and engage in joint
ventures. To learn more about how you can step into your greatness, accelerate
your business, AND achieve all the personal and business success you desire
visit: www.daretobephenomenal.com
or email: maureen@daretobephenomenal.com
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