Diva Toolbox™ Interviews Maxine Clark
by Diva Toolbox™ Team
 

Maxine Clark, Chief Executive Bear at Build A Bear Workshop , is one of the true innovators in the retail industry. During her 30-year career, her ability to spot emerging retail and merchandising trends and her insight into the desires of the American consumer have generated growth for retail leaders, including department store, discount and specialty stores.

In 1997, she founded Build-A-Bear Workshop, a teddy-bear themed retail-entertainment experience. Today there are more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom, Ireland and France, and franchise stores in Europe, Asia, Australia and Africa. Build-A-Bear Workshop extended its in-store interactive experience online in 2007 with the launch of its virtual world at buildabearville.com®



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