Kaira Sturdivant Rouda is the president of Real Living, Inc. Previously, she held the positions of chief operating officer and chief marketing officer for Real Living, responsible for the development and stewardship of the Real Living brand. 
Rouda is responsible for the overall strategy and alignment of the company’s agent and customer care centers; marketing, advertising and special events; professional development and training; franchise sales and services; Web services and the information technology infrastructure.
Kaira is passionate about entrepreneurism, marketing, and the power of women in the workforce. A published author, journalist, marketing executive, and business owner, Kaira built a career in marketing for national brands, large regional advertising agencies, and national and regional publications.
While maintaining her own writing business, she became the vice president of marketing for an Inc. 100 national franchisor, where she found her passion for franchising as a means to business ownership. In 2001, she entered a field filled with entrepreneurs — residential real estate. She launched the award-winning Real Living brand, now among the fastest-growing franchise companies in the country. She currently serves as president of the company as it continues to make an impact in an industry in flux.
Active in her community, she founded a homeless shelter for families, serves on several boards, and has received numerous awards for her civic service. Kaira is a nationally recognized speaker and continues to write a newspaper column and fiction books. A magna cum laude graduate of Vanderbilt University, she and her husband live in Columbus, Ohio, with their four children.
She just finished writing a book called Real You Incorporated: 8 Essentials for Women Entrepreneurs. Real You Incorporated is a book about empowering women in business.
Once a woman can love and discover her personal brand, she can bring it into the market as a REAL brand, one that is powerful and different than a man’s.
Within Real You Incorporated, you’ll find some business self-help, a bit of work-life balance and naturally, a little memoir to set the stage. But predominantly, this is a book about women and celebrating their natural entrepreneurial bent.
After reading Real You Incorporated, you should better understand your personal brand and be able to deliver a more sincere, sustainable and richer message to your customers and the business community.
Women bring a unique perspective to the world. Each needs to be shared. Real You Incorporated shows you how.
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